Example workflows for branded links and QR campaigns

Retail & Ecommerce

Launch a product update across email, social, partner posts, QR inserts, and a help article without losing track of which placement sends useful traffic.

The team creates readable campaign links, keeps QR scans connected to the same reporting workflow, reviews early channel mix in Performance Insight, and updates eligible destinations when the launch page changes after release.

B2B SaaS

Give new customers one stable set of onboarding links for documentation, setup forms, training videos, and support handoffs, while keeping ownership clear across teams.

Workspace-level organization keeps links grouped by onboarding stage, branded domains make shared links recognizable, and Link Inspector catches stale or redirected resources before they are added to customer-facing guides.

Events & Communities

Prepare offline QR material for an event where booth signage, handouts, sponsor inserts, and follow-up pages may need different reporting and post-event destinations.

The campaign uses managed short links behind QR codes, tests destinations before printing, compares scans against other channels, and relies on Plus-or-higher controls when a printed code needs a new destination or expiry behavior.