ShortURL.bot values use current plan details. Linktree details were checked against the official Linktree source on May 16, 2026.
Linktree is still primarily a link-in-bio and creator-commerce platform, but its official pricing page now lists a Link Shortener feature by tier. Checked May 16, 2026.
| Feature | ShortURL.bot | Linktree |
|---|---|---|
| Primary use case | URL shortening + link management | Link-in-bio pages, creator commerce, social planning, and audience tools |
| Free plan | 60 links + 10 QR + 1 custom domain | Free - $0; Starter $8/mo; Pro $12/mo; Premium $30/mo |
| Custom domains | 1 on free | Linktree page branding; custom short-link workflow is plan-based |
| QR codes | 10 / month on free | QR code for Linktree sharing; not the core short-link workflow |
| Click analytics | Plan-based analytics and retention | Analytics deepen by tier, including referrer, location, device, conversion, and lifetime analytics |
| Branded short links | Yes, all plans | Link Shortener: Basic on Free/Starter; custom backhalves and skip Linktree on Pro/Premium |
| Campaign tracking | Campaign tag builder and tracking | Global UTM parameters and marketing integrations by tier |
| API access | Full REST API | Agency or Enterprise for larger team needs |
ShortURL.bot rows use current self-serve plans. Linktree rows use official public information checked on May 16, 2026.
| Tier | ShortURL.bot | Linktree |
|---|---|---|
| Free | Free - $0 | Free - $0 |
| Entry paid | Go - $8/mo annual ($9 monthly) | Starter - $8/mo (or $6/mo annual display) |
| Growth tier | Plus - $24/mo annual ($29 monthly) | Pro - $12/mo |
| Advanced | Pro - $79/mo | Premium - $30/mo |
| Largest self-serve | Premium - $149/mo | Agency or Enterprise - custom |
Sources checked on May 16, 2026. We use current ShortURL.bot plan data plus the official competitor source listed here; public competitor details can change without notice.
Linktree is not mainly a traditional URL shortener; it is a link-in-bio and creator-commerce surface. The honest comparison is whether you need a public profile hub, a link-management system, or both.
Linktree is best for creators, social-first businesses, and small sellers whose main need is one profile page that collects many destinations. Its official pricing page emphasizes unlimited Linktree links, featured links, link collections, profile media, commerce integrations, analytics by plan, multiple admins on higher tiers, and the ability to hide Linktree branding on Pro or Premium.
ShortURL.bot wins when links need campaign ownership rather than profile presentation. Use it for branded short links, QR codes, custom back-halves, UTM-oriented campaigns, Link Inspector checks, and Performance Insight. A marketer can still keep Linktree as the public bio page while using ShortURL.bot for each measurable campaign link sent through email, paid ads, print, or QR.
Do not migrate a Linktree page as if it were a bundle of redirects. Decide whether the bio page itself is still useful. If yes, leave it live and replace only individual campaign links inside it with branded ShortURL.bot links so performance is measured outside the profile-page click layer.
Do not switch away from Linktree if your main business asset is the Linktree page, storefront integrations, social profile presentation, or creator-commerce workflow. ShortURL.bot complements that setup by managing trackable links; it is not a one-for-one replacement for every bio-page feature.
Many teams keep Linktree for the bio page itself and use ShortURL.bot for branded short links, QR codes, and campaign reporting.
Keep your bio page links in Linktree if that page is still working for you, and route campaign links through ShortURL.bot.
Use ShortURL.bot to create branded short links, QR codes, and campaign-tagged destinations you can measure reliably.
Track the performance of branded links separately from your bio page so you can see which channels and assets actually drive action.
Not necessarily. Many teams use both: Linktree for the profile landing page and ShortURL.bot for branded short links, QR codes, APIs, and campaign reporting.
Yes. Branded short links and custom domains are core ShortURL.bot workflows, including a free-plan domain slot.
Yes. QR creation is built into the ShortURL.bot flow, so you can shorten a link and generate a tracked QR code from the same asset.
Linktree now lists a Link Shortener feature. This page positions ShortURL.bot for dedicated branded-domain link management, QR tracking, API workflows, and campaign analytics.
The pricing page shows the full ShortURL.bot plan details. The main comparison page gives the broader vendor overview.