Create new short links
Build clean, shareable URLs for campaigns, social posts, emails, print assets, and product launches.
Google URL Shortener Alternative
Google URL Shortener Alternative for Branded Links, QR Codes, and Analytics
Google URL Shortener is no longer available for creating new goo.gl links. ShortURL.bot helps you move forward with branded short links, custom domains, QR codes, campaign analytics, and bulk link management in one workspace.
Google’s 2025 update says actively used goo.gl links may be preserved, while inactive flagged links were targeted for deactivation after August 25, 2025. If an old goo.gl link still matters to your business, audit it and replace it deliberately instead of relying on legacy infrastructure.
Legacy goo.gl links goo.gl/campaign goo.gl/event2025 goo.gl/menu
Audit Replace Monitor
Rebuild
ShortURL.bot brand.co/campaign brand.co/event brand.co/menu
QR Code Analytics Custom Domain
Clicks tracked
Why teams are replacing goo.gl links
For years, goo.gl links were a simple way to shorten long URLs. But Google URL Shortener stopped accepting new links years ago, and teams that still rely on legacy short links now need a modern replacement for branded campaigns, QR codes, reporting, and link governance.
ShortURL.bot gives you a practical way to create new short links, organize campaigns, connect custom domains, generate QR codes, and track performance without depending on legacy goo.gl link creation.
Not every old goo.gl link is affected in the same way. Google says actively used links may continue to function, while links that display a deactivation warning are the ones targeted for deactivation. The safest approach is to audit the important links your business still depends on and rebuild the ones that need replacement.
Use your own domain
Create recognizable branded links with custom domains and readable link endings.
Generate QR codes
Turn short links into QR codes for events, packaging, menus, posters, flyers, and offline campaigns.
Measure performance
Review click activity and campaign performance with the analytics your plan includes.
What you can do with ShortURL.bot
ShortURL.bot is more than a basic URL shortener. It brings short links, branded domains, QR codes, analytics, bulk creation, and API automation into one workflow.
Branded short links
Use your own domain and memorable back-halves so every campaign link looks trustworthy and easy to recognize.
QR codes for every link
Create QR codes that point to your short links and use them across print, packaging, events, signs, direct mail, and menus.
Plan-based analytics
See link activity, click history, and deeper reporting options as your link program grows.
Bulk link creation
Create many short links from text, CSV, or Excel when you need to migrate, replace, or organize large link sets.
API automation
Use the ShortURL.bot API to create and manage short links programmatically from your own tools and workflows.
Link safety workflow
Use link inspection and clear destinations to make short-link sharing safer for your team and audience.
How to move from goo.gl to ShortURL.bot
A clean migration starts with an audit. Focus first on links that still appear in high-traffic or hard-to-update places.
- Export or list every goo.gl link your team can still find.
- Visit each important goo.gl link and check whether it redirects normally or shows a warning.
- Prioritize links used in websites, social profiles, email templates, PDFs, QR codes, product packaging, printed materials, partner assets, and documentation.
- Create replacement short links in ShortURL.bot.
- Use a branded domain where possible.
- Recreate QR codes that point to old goo.gl URLs.
- Update high-traffic placements first.
- Track performance from your ShortURL.bot dashboard.
- Keep a record of old and new links so your team can validate the migration.
Need to replace Firebase Dynamic Links too?
Firebase Dynamic Links is different from Google URL Shortener. Firebase Dynamic Links was designed for app deep linking, install flows, and mobile user journeys. Firebase says Dynamic Links shut down on August 25, 2025, and links served by Firebase Dynamic Links, including custom-domain and page.link links, stop working after the shutdown.
ShortURL.bot is a strong replacement for short web links, branded campaign links, QR codes, and link analytics. If you need full mobile deep-linking parity, app install attribution, or deferred deep linking, evaluate a specialized deep-linking provider. If you need branded web links and trackable QR campaigns, ShortURL.bot is a practical place to rebuild.
goo.gl legacy links vs ShortURL.bot
| Feature | goo.gl legacy links | ShortURL.bot |
|---|---|---|
| Create new short links | No new goo.gl link creation | Yes |
| Branded custom domains | Not a modern self-serve workflow | Yes |
| Custom link endings | Not available for new links | Yes |
| QR codes | No built-in modern QR workflow | Yes |
| Analytics dashboard | Legacy and limited | Plan-based analytics |
| Bulk link creation | No | Yes |
| API automation | Discontinued legacy creation API | Yes |
| Team link management | No | Yes, on eligible plans |
| Link governance | Limited | Link management, status controls, and team workflows on eligible plans |
| Best fit today | Legacy links still embedded in old materials | New branded campaigns, QR codes, analytics, and link operations |
A modern short-link workspace for campaigns
ShortURL.bot is built for teams that need more than a random short URL. You can create branded links, connect custom domains, generate QR codes, manage campaigns, and review performance without spreading link work across separate tools.
For marketers
Create campaign links for email, social, paid ads, landing pages, influencers, and offline materials.
For agencies
Organize links across clients, campaigns, brands, and reporting needs from one platform.
For developers
Automate short-link creation and management with API workflows.
Related ShortURL.bot tools
Google URL Shortener alternative FAQs
Is Google URL Shortener still available?
Google URL Shortener is no longer available for creating new goo.gl links. Some existing goo.gl links may continue to work, especially actively used links that Google chose to preserve, but goo.gl is not an active shortener for new campaigns.
Will my old goo.gl links still work?
Some old goo.gl links may continue to work. Google’s 2025 update says actively used links may be preserved, while inactive flagged links were targeted for deactivation after August 25, 2025. Visit each important goo.gl link and check whether it redirects normally or shows a warning.
Can I use ShortURL.bot to replace goo.gl links?
Yes. You can create new short links, use custom domains, generate QR codes, track clicks, and manage campaign links from one ShortURL.bot workspace.
Can I migrate many links at once?
Yes. ShortURL.bot includes bulk link creation tools that help teams create many short links from text, CSV, or Excel.
Is ShortURL.bot a Firebase Dynamic Links replacement?
ShortURL.bot is a strong replacement for short web links, branded campaign links, QR codes, and link analytics. If you need full mobile deep-linking parity, app install attribution, or deferred deep linking, evaluate a specialized deep-linking provider.
Should I use a branded domain for replacement links?
Yes, when possible. A branded domain makes replacement links easier to recognize, easier to manage, and better aligned with your brand than a generic shared shortener.
What should I replace first?
Replace links that appear in high-traffic pages, email templates, paid campaigns, PDFs, social profiles, partner materials, printed assets, QR codes, and product packaging first.
Move beyond legacy short links
Create branded short links, QR codes, and campaign analytics with ShortURL.bot. Start free, then upgrade when you need more volume, reporting depth, custom domains, exports, or team controls.