Custom short links built for your brand
Replace random characters with links people can recognize. Use your domain, readable words, campaign naming, QR codes, and Performance Insight so each short link is easier to trust, manage, and measure.
Your custom link workspace
Choose a clear back-half for launch pages, offers, support resources, partner assets, event handouts, or QR campaigns so teammates can recognize the link before it is published.
Pair custom paths with a branded domain to reduce confusion in email, SMS, social posts, paid ads, and printed material where a generic short domain can look risky.
Review click and scan activity by plan so custom links are not only memorable but also tied to campaign decisions, channel comparisons, and exportable reporting.
Why custom short links outperform generic ones
Pick your domain and your words
A custom short link should explain enough without becoming long. Use readable campaign names, product names, date markers, or channel labels when they help reviewers and audiences understand the destination. Avoid clever paths that only make sense to the person who created them.
Get started →Make links easier to recognize
Custom domains are especially important when links travel outside owned channels. A branded domain makes a short link look connected to your organization, while Link Inspector and safe previews help verify the destination before partners, agencies, or field teams share it.
Get started →Plan-based analytics for custom links
Custom links work best when naming, ownership, analytics, and lifecycle controls stay together. ShortURL.bot lets eligible teams update destinations, set active windows, expire links, use backups, generate QR codes, and review plan-based analytics without changing the public short URL.
Get started →Custom short link FAQs
Can I use my own domain with custom short links?
Yes. Use a connected custom domain or subdomain so the short link carries your brand instead of only showing a generic shortener domain.
What if my desired custom back-half is taken?
Use words that identify the campaign, offer, product, event, or audience. Keep the path short enough to type and review, but clear enough that a teammate can understand it later.
How many custom short links can I create?
Yes. Custom short links can be encoded into QR codes so print and offline placements still resolve through a managed link with analytics and eligible lifecycle controls.
Can I edit a custom short link after publishing?
Random short links are fast but hard to recognize. Custom short links add a branded domain and readable path, which improves trust, reviewability, and campaign organization.
Build your first custom short link
Create a custom short link with a readable path, a trusted domain, and a reporting plan before the URL appears in ads, email, QR material, or partner content.