Vanity URLs that put your brand in every link
A vanity URL should be easy to recognize, read aloud, print, scan, and measure. Pair your domain with a memorable path so public campaign links look intentional instead of random.
See vanity URLs in action
Use branded domains and meaningful paths for campaigns, events, launches, forms, support resources, and QR placements where trust and recall matter.
Keep vanity URLs short enough for print, slides, podcasts, SMS, and signage while preserving a destination that can be reviewed and reported on later.
Connect vanity URLs to analytics, QR scans, destination updates, expiry behavior, and backup redirects where the plan allows it.
How vanity URLs drive more clicks
Choose your own domain and link ending
Vanity URLs are not just prettier short links. They give people a clue about the destination before they click or scan. That matters in offline material, partner campaigns, social bios, event signage, and any channel where a generic short URL can look disposable or suspicious.
Get started →Make every link memorable
The best vanity paths are plain and durable: a product name, offer name, event name, location, season, or customer action. Avoid internal abbreviations, jokes, or overly narrow dates unless the link is meant to expire quickly.
Get started →Track performance of every vanity link
A vanity URL should still be managed like any other campaign asset. Use Link Inspector before launch, route QR scans through managed links when reporting matters, review Performance Insight after publishing, and use eligible lifecycle controls when the destination changes.
Get started →Vanity URL FAQs
What is a vanity URL?
A vanity URL is a branded, readable short link designed for recognition. It usually combines a custom domain with a memorable path, such as a campaign, event, product, or offer name.
How do I create a vanity URL with my own domain?
Use vanity URLs when the link is public, printed, spoken, shared by partners, placed in social profiles, or used anywhere trust and recall matter.
Can I change where a vanity URL points after sharing?
Yes. Vanity URLs work well with QR codes because the visible URL can still reinforce the brand while the QR scan resolves through a managed link.
What is the difference between a vanity URL and a branded link?
A generic short link is mostly about reducing length. A vanity URL adds brand context and a readable path, making the link easier to trust, remember, review, and report on.
Start creating vanity URLs today
Create a vanity URL that people can remember and your team can maintain: branded domain, readable path, checked destination, and reporting that survives the first share.